ASMP/SoFla FLORIDA LIGHT BOOK PROJECT

Please note the book's cover is only conceptual and was created as a mock-up by vice president Jorge Parra when the project was first presented to the Governor's Office of Film & Entertainment.

ASMP/SoFla needs your best pictures for a new book promoting Florida to art directors and film producers throughout the world. With additional books going to the tourist industries, this is a great opportunity for members to get their work seen by people who may be able to positively affect their careers as professional photographers.

What we're looking for: Your best non-studio CONTEMPORARY work focusing on the use of Florida's unique natural lighting. Your subjects are open and we're looking for images from all over Florida.

Who can enter? All levels of membership.

How much will it cost me? Nothing. The state is picking up the tab.

How many books will be printed? Depending on the final price, as many as 2,000.

Who will judge? Images will be juried from an online archive by three professionals and/or academics in the publishing arts who are NOT members of the ASMP. To insure fairness, please make sure your images do not reveal your name, i.e, through a watermark. The selected images will then be put into a pool to be edited by an art director not associated with the ASMP. His or her final selections for inclusion in the book are final.

Deadline: Up to 15 images may be submitted by JANUARY 31st to president Matthew Pace (matthew@matthewpace.com). Please submit low res images at 72dpi @ 1500dpi max width. Please make sure each image has embedded Metadata which must include LOCATION and TIME OF DAY.

Notification Date: March 1 (tentative) for those images that will appear in the book.

Publication Date: June 2009 (tentative).

The release of the book will be promoted to the media and the public through a festive PR event in Miami. Date and place TBA.

To see Jorge's mock-up of the book, please click here.