Light of Florida Update

Light of Florida update:

Our talks with the Florida Film Society continued this Monday as Jorge Parra,Paul Morris and myself met to continue discussions on sponsorship. Recent budget cuts from the State have placed a temporary hold on our publication despite the interest and excitement our images have created in Tallahassee.

In July, a new state sponsor will review our project, and together with the Film Society, might consider partnering to produce the type of book with the quality we are all expecting. Several ideas were discussed including a "teaser" version but It was agreed that going halfway was not in our best interests and would not do justice to anyone.

In the meantime, we are pursuing to launch an email quarterly promotion, showing images from LOF that will feature their creators sporting a brief write up from each. It will point to a Light of Florida site, that will show one image from each participant and will link that image to each respective website. Also featured will be our own Find a Photographer . This email campaign will be part of our Find us Here program, something we all need in this time.

Stay tuned for further updates..

matthew pace
president /s.fl.

See The Light

Come and See the Light ... the "Light of Florida"




Join us for a visual presentation of the un-edited submissions for the Florida light book promotion project. See below, To read more about the project and see the book mock-up that was presented to the State Film Board. While you here sign is as a follower and post a comment.



Contributors can applaud yourselves and take a bow, you deserve it for submitting a fabulous collection of images for the project. Everyone is invited, members and guests come and view the collection before selections are made by a panel of independent editors. You will have a chance to meet the other members that submitted work and get to know the faces behind the images.



The images will be juried for our book by the end of this month, but before that, we would like to share them all with you in this ASMP Open Screen Event, Open To The Public.




When and Where



Thursday, March 19

Barry University

Andy Gato Gallery, Thompson Hall, 2nd Floor

11300 NE 2nd Avenue, Miami Shores

6:30pm gathering 7:30pm showtime.

Refreshments will be served.



Use the links below for a campus map and directions:

Directions
Campus Map



Parking is on the west side of Miami Ave.

ASMP/SoFla FLORIDA LIGHT BOOK PROJECT

Please note the book's cover is only conceptual and was created as a mock-up by vice president Jorge Parra when the project was first presented to the Governor's Office of Film & Entertainment.

ASMP/SoFla needs your best pictures for a new book promoting Florida to art directors and film producers throughout the world. With additional books going to the tourist industries, this is a great opportunity for members to get their work seen by people who may be able to positively affect their careers as professional photographers.

What we're looking for: Your best non-studio CONTEMPORARY work focusing on the use of Florida's unique natural lighting. Your subjects are open and we're looking for images from all over Florida.

Who can enter? All levels of membership.

How much will it cost me? Nothing. The state is picking up the tab.

How many books will be printed? Depending on the final price, as many as 2,000.

Who will judge? Images will be juried from an online archive by three professionals and/or academics in the publishing arts who are NOT members of the ASMP. To insure fairness, please make sure your images do not reveal your name, i.e, through a watermark. The selected images will then be put into a pool to be edited by an art director not associated with the ASMP. His or her final selections for inclusion in the book are final.

Deadline: Up to 15 images may be submitted by JANUARY 31st to president Matthew Pace (matthew@matthewpace.com). Please submit low res images at 72dpi @ 1500dpi max width. Please make sure each image has embedded Metadata which must include LOCATION and TIME OF DAY.

Notification Date: March 1 (tentative) for those images that will appear in the book.

Publication Date: June 2009 (tentative).

The release of the book will be promoted to the media and the public through a festive PR event in Miami. Date and place TBA.

To see Jorge's mock-up of the book, please click here.

Sneak Preview of ASMP Archive Projection on Miami's Arsht Center for the Performing Arts

Last night president Matthew Pace and vice president Jorge Parra assisted Felix Pike of Media Stage in the first test of the Archive Projection Project (APP). Using a 16K projector and a slew of electronic equipment, the guys climbed up into the Sears Tower at the Arsht Center overlooking Biscayne Boulevard and commenced to project the ASMP Archive onto the Knight Concert Hall across the street. The test shows more needs to be done on the technical side but member images looked great. Hopefully more images will be forthcoming from membership so that they can be included in the Archive. This is a great way to bring attention to yourself and your art. Please note, we are looking for images showcasing the south Florida lifestyle in work and play. For a more critical look at last night's semi-spectacular, please watch Matthew Pace's take on his own work below.

"Find Us Here" Celebration of Fine Art Photography a Big Success!

Click Pictures to Enlarge.

Photo by Jorge Parra

Our Chapter's "Find Us Here" show was a resounding success. 40 fine art photographs from our membership were displayed at the Luna Star Gallery over a two week period with two different openings during Art Basel. Some were even sold! None of this would have happened without the indefatigable efforts of Dennie Cody who spearheaded and prodded us all to participate in the event. Special kudos go to DK Cody who was right there by his side and Matthew Pace, Paul Morris, my son Dave and myself who joined them in this Herculean effort (Can you say "transform a cafe into a gallery?"). To learn more about the show, click the highlighted copy above.

I think we can all agree that part of what made the show so great was that it brought us all together for the openings and the take-downs. Some of us haven't seen each other in quite a while and it was great to get together once again. Finally, a big shout out goes to Alexis at the Luna Star Cafe. Without her openness, it could never have happened.

DC Copeland

Film Meets Art...and the ASMP/SoFla Archive

ASMP/SoFla promoted the chapter's Archive at Film Meets Art, a special pre-Art Basel opening with FilMiami.org, the Film and Television division of Miami-Dade County. The December 1st cocktail reception hosted by Jeff Peel, director of Miami-Dade's Mayor's Office of Film and Entertainment, happened at the Seth Jason Beitler Fine Arts gallery in the Wynwood Arts District. The Archive was projected on a wall separating member's work from the monumental sculptures of John Henry. As you can see from the short video by Jorge Parra, the opening attracted many people from the film, TV, and arts communities.